User Experience and Plain Language – Again
In relation to my previous posts about Apple’s iCloud and syncing capabilites, I came across an article on Poor Copywriting. How surprised I was to find this picture: When I think about all of the...
View ArticleTone versus Voice
When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice...
View ArticleUser Experience and Plain Language – Again
In relation to my previous posts about Apple’s iCloud and syncing capabilites, I came across an article on Poor Copywriting. How surprised I was to find this picture: When I think about all of the...
View ArticleTone versus Voice
When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice...
View ArticleDon’t Fall for Poor Quality Content Marketing
Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon. Unfortunately, most of these posts simply advocate creating bulk content...
View Article
More Pages to Explore .....