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Channel: copywriting – Perficient Digital
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User Experience and Plain Language – Again

In relation to my previous posts about Apple’s iCloud and syncing capabilites, I came across an article on Poor Copywriting. How surprised I was to find this picture: When I think about all of the...

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Tone versus Voice

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice...

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Image may be NSFW.
Clik here to view.

User Experience and Plain Language – Again

In relation to my previous posts about Apple’s iCloud and syncing capabilites, I came across an article on Poor Copywriting. How surprised I was to find this picture: When I think about all of the...

View Article

Tone versus Voice

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice...

View Article

Image may be NSFW.
Clik here to view.

Don’t Fall for Poor Quality Content Marketing

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content...

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